Microsoft Surface apparently had a demo of their latest and greatest on a Samsung system at NRF. I wasn’t able to see it live while I was at the show, and more the shame because it looks really, really great in this demo video. There is no apparent bezel and a really slick looking fixture like finish on the surface (forgive the pun). While it looks just tremendous, do we really think anyone will be looking at keyboards and mice on something like this? I think this looks incredible, but there must be a better use for it than showing catalog items.
I find these solutions so engaging, and their use of tangible objects a great move forward from gesture based interfaces, but someone needs to grab this thing with both hands and apply it to their business in a way that will use it to best advantage. How about selling mobile devices and full out demos of their interfaces right on the counter so that you can try them out life size? That is the kind of transaction that can take place standing at a counter. Add to the demo and review options the ability to fill in forms with preset info from a wallet and I think this would be a great solution in a mobile selling situation. No more shells of phones connected with silly wire cables. Just one slick screen used as sharing surface.
3D Printing Redux – I’ve talked about 3D printing on the blog a number of times now, and I’ve discussed it with some retailers, but it seems pretty far off into the future for most of them. I would suggest that manufacturers and retailers heed the lessons of their predecessors; the music, film, and publishing industries. Just because you have a physical object as a product doesn’t mean you won’t have to change your business model. I recently read that the Pirate Bay has started a section called Physibles. This is an area of the well known downloading site where anyone can upload and download digital plans for 3D objects and print their own.
Remember that technology has been progressing faster than companies over the last number of years. If manufacturers and retailers don’t keep an eye on this, and build ways of addressing it into their business plans, they could stand to lose in many ways. On the other hand, if it is embraced, new business models can emerge. New and better printers that can print larger and larger items will only make this trend more prevalent. It’s certainly complicated, but it’s something to watch.
Paying via 2D Barcode – As someone who has been waiting for NFC to break for years now, I’m getting behind the trend of just working with what we have. Most widely used mobile devices don’t have NFC yet, but more and more have cameras, so they can read 2D barcodes.
MasterCard in Australia has begun a trial run of their Qkr (pronounced Quicker) app that lets clients order food from their seat in a movie theatre. Customers scan a barcode from the seat in a movie theatre, pick items from a menu and wait staff deliver it. I’m assuming this is all tied to a MasterCard from within the app at the back end so no payment details are entered at the point of sale. Wonder how that works with PCI?
It’s not the widely distributed payment system panacea for any retailer, but it’s a step in the right direction.