Evernote Fridge – As time goes on, client channels that have to be addressed by retailers continue to pile up, splinter and move all over the place. Consider the prototype Samsung T-9000 refrigerator from Samsung. This sleek modern refrigerator sports a 10 inch control screen built into the door. The screen’s interface has an Evernote widget that would allow proud owners of this gleaming device to add items to their grocery list right on the door.
As Evernote is a note taking utility already in extensive use with the kind of consumers that would buy a refrigerator like this, it’s a very thoughtful addition and something that might actually justify another screen in the house. Additions to a grocery list on the door can be synchronized with your Evernote account via a wifi connection on the unit and would be updated up on whatever device(s) are connected. Given the add-on applets to evernote like Skitch and Evernote Food, you have to think a smarter grocery list app might not be far off . This is a clever idea, and another challenge/opportunity for retailers who are working to engage clients at any point in the decision making process.
Amazon Coupons – While we can’t buy groceries at Amazon in Canada yet, they can in Seattle from Amazon Fresh. I found a recent tweet on their coupon options particularly interesting. Coupons are not used as much in Canada as the US, but if an Amazon were to come on the scene, the ability to leverage coupons like this starts to look very attractive. If all clients have to do is go through the list and click to add the coupons to their account and then select the items – well why wouldn’t you do it?
In contrast, manufacturer’s coupons are not used as much in Canada. Most of us can’t or won’t remember to bring a paper coupon, and we don’t want to hold up the line at a checkout. Most Canadian retailers do not have an interface to a central clearinghouse to scan coupons as far as I have experienced in my work with retailers. The acceptance of coupons remains relatively manual. This exposes retailers to potential coupon fraud, expired coupon or misredeemed coupon losses, additional costs to manage and redeem manufacturer coupons. For these reasons and more, I’ve noted a distaste for coupons and a preference for price matching policies that are simpler to administer and only really used by the zealots who will do anything to save a few dollars.
Canadian retailers are missing an opportunity and perhaps exposing themselves to a real competitive disadvantage if online providers get a simple process to leverage coupons. Effectively these retailers can sell for less, and they are still getting their higher price via CPG redemptions.
I have an answer to this, Canadian retailers; send me a message if you are interested in how it can work.
Mobile Pay - While I was working in NCR booth at the National Retail Federation Big Show in New York last week, I saw a lot of really interesting ideas but I found one of the new solutions to be particularly interesting. While mobile payment is a really hot item everywhere these days, some of my colleagues on the hospitality side have taken things to a new level.
All of us have had the experience where we are in a restaurant and we want a refill but the server is nowhere to be found. Instead of trying to catch the server’s attention, imagine being able to pull out any mobile device with a browser, connect to the restaurant, pull up your tab and order another beverage.
At the end of the transaction, instead of going through the whole: ”paper bill dropped at table – put card on paper bill – server takes card/ brings back machine or receipt” routine, you could just scan a 2D code on the bill, add your tip, pay and leave. That’s exactly what Mobile Pay can do. The system even allows you to rate your service right on the mobile device and even mention your experience on social media.
It’s a simple, but very intriguing solution. For now this is offered in the US at a number of venues, but I would be very interested in trying it out at home.