2009.05 | Interac Chip

Interac Chip – Chip continues to move forward in Canada. After trials in Kitchener-Waterloo in late 2008, and the increasing use of Visa chip cards, Interac is starting to make noise about getting chip cards into the real world. This means changes to pinpads at POS and card readers on ATM units in the coming months and years. Check out the details.

Vending and Media Convergence – With the increasingly lower cost of technology, retail channels are converging ever faster. Look at where vending machines are now, and where they are going. The line between digital signage, POS, vending machines and media in the store is increasingly blurring.

Ralph Lauren Mobile Store – I talk about moving to the “store in the pocket” quite a lot with friends and clients, and Ralph Lauren is trying to move that way with their new mobile site. I don’t know if this is the right type of store for mobile, but may be more likely to fit the demographic than the one Sears put in place. I like the way they have integrated the 2d barcode into the site, and their links to a reader. It’s important to have the consistent customer experience as well as the link between sites, and they are making that effort.

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