2009.14 | Barcodes | Changing Shoppers | Cards

Barcodes Revisited – NCR pretty much wrote the book on barcodes, but they are constantly evolving, with GS1 Databar and its myriad flavours. Being able to read barcodes and interact with data from the real world with the mobile is growing easier, as my post on SnapTell and ShopSavvy explained, and 2D barcodes and Microsoft Tag technology are also driving it along. Taking it a step further, instead of pointing to something else, some barcodes can contain the content directly.

Changing Shoppers – A recent Time article talked about some changes in today’s shoppers, including their use of technology to comparison shop, the glut of stores in America, and the impact on retailers today.

Cards Technology – The plethora of plastic card products overwhelming the world cannot be ignored. Gift cards, pre-paid mobile phone cards, chip and pin cards, NFC cards, and RFID cards of all stripes are part of our changing retail landscape. There are some interesting twists on the technology that I’ve been looking at lately. There are gift card printers that allow plastic cards to be printed with different retailer logos, values, pictures and messages on them. There are new RFID cards that are ONLY activated when the user applies pressure to avoid security issues. Concerned about the ecological impact of plastic cards on the environment? New biodegradable Envirocards avoid landfills being filled with cards for millions of years.

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