2010.34 | Canadian Retailers and Social Media

Update:  Permanent page with ongoing updates is available.

If you have been wondering what Canadian Retail organizations have been doing with social media, you’re probably not the only one.  Having spent a fair amount of time looking across the board, the use varies widely.  From squatting on a name, to full fledged use of multiple platforms with engaging conversation and offers specific to the audience on a platform, many retailers are feeling their way through the process and validating what the return is on using these platforms.  The common denominator is that everyone is experimenting, and given the low barriers to entry here, we can expect some exciting ideas to come out.   The new announcement regarding Facebook places last week should give the whole situation a new twist as well – adding where to the mix.

I’ve compiled a list of Canadian retailers with links to their respective social media sites.  The brands that seem to be doing the most so far are the ones that have a community of interest already, such as Holt Renfrew, Best Buy, lululemon and Chapters Indigo.  The thing I find so interesting is that consumers essentially have to seek these sites out.  Few of them are staring you in the face when you are on the web or looking at billboards, and yet some of them have incredible numbers of followers or fans.  175,000 people ‘like’ lululemon on Facebook as of August 20, 2010.  132,000 ‘like’ Aldo.  These are people who want to be publicly affiliated with a brand.  What an incredible opportunity for any business!

Have a look at what’s going on and weigh in on your opinion.  Who is doing well?  What’s working?  Let me know if you would like to see other retailers or platforms added to the list.  I plan on posting this chart along with more details on followers as a permanent page, though we can’t really rely on that as a measure of value added.   Let me know your thoughts on what you would like to see on a permanent page!

You can also see a presentation I put together including some recent examples of social media usage by retailers here.

  Facebook Twitter Flickr Youtube
         
Aldo [] []   []
Ardene []     []
Banana Republic Canada [] []    
Beer Store   []    
Best Buy Canada [] [] [] []
Blockbuster Canada [] []    
Body Shop Canada [] []    
Bouclair   [] [] []
Browns Shoes   []    
Chapters Indigo [] [] [] []
Cineplex [] []    
Empire Theatres [] []    
Fido Mobile   []    
Gamestop Canada [] []    
Gap Canada   []    
H&M Canada [] []    
HMV Canada [] []    
Holt Renfrew [] []   []
Home Depot Canada   []    
Home Hardware   []    
Home Sense [] []    
IGA Quebec   []    
iTunes Canada [] []    
Jean Machine [] []   []
La Senza [] []    
L’Occitane Canada   []    
lululemon [] [] [] []
Mastermind Toys [] []   []
McDonalds [] []   []
Mountain Equipment Coop [] [] [] []
Old Navy Canada [] []    
Planet Organic [] []   []
President’s Choice / Loblaw [] []   []
Rona [] []    
Roots Canada [] [] [] []
RWandCO [] []   []
Sears Canada [] []   []
Sobeys [] [] [] []
Toys R Us Canada [] []    
urban fare [] []    
West 49 [] []   []
Whole Foods Oakville [] [] [] []
Zellers   []    
zip.ca [] []    

Note: For some context on followers, see my list of twitter accounts with followers here.

Update:  Permanent page with ongoing updates is available.

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