2010.40 | FCUK’s Youtique

Yet another channel for retail is now open with the recent initiation of FCUK’s “Youtique” on Youtube.  This channel allows customers and potential customers to watch videos highlighting FCUK fashions presented by a hostess.  At the end of each clip, the viewer is provided with an option to view other fashion selections depending on the occasion for which they are dressing.  There is also a tagged video catalogue at the end of each clip that allows the viewer to click on the item of interest directly on the model and buy it from the FCUK website.

What makes this channel all the more interesting is that at some point, we can expect that this sort of content will be available on mobile devices, PC’s, and on TV’s.  If Nick Bilton’s 1-2-10 [= distance from each type of screen – mobile=1 foot, PC=2 feet, TV=10 feet] rules drive how the interface would change by platform to suit the needs of the user, this would provide a very powerful curated retail experience for potential customers in the place and manner of their choosing.

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