Not that it’s a surprise to anyone, but the movement to mobile for retail is really picking up as of late. While many retailers are experimenting with their own apps, those that don’t take part are likely to get dragged into the mobile world whether they want to do so or not.
Paypal is piloting a mobile payment scheme through their PayPal Local program in partnership with Bling Nation. Under this program, NFC stickers are mailed out to those who enrol and those NFC tags are connected to Paypal accounts, effectively allowing users to link their payments to their mobile device instead of their wallet. While the program is only a trial it’s an interesting potential workaround to the usual debit and credit electronic payment infrastructure. To simplify the process, Bling Nation users activate through a Facebook App. Interesting choice.