Slim Vending Machine – The new Diet Coke Slender Vender finally avoids making vending machines look like a big wide refrigerator. Too often we stick with a standard configuration for a technology just because that’s how things have always been. The streamlined look and the ability to make a vending machine fit in places where traditional units would not fit is a refreshing notion. Perhaps Ogilvie should talk to Proctor and Gamble and my favourite retailers so I don’t have to pick up my razor blades at the front of the store. Why not take the challenge of a high shrink item and turn it into an opportunity to install a sleek display that fulfills a need for security? I believe putting high value high shrink items in vending machines at the front of the store would give the product top billing and keep consumers like myself out of the checkout line; in a good way. Even if I had to use a vending machine at the end, it’s still faster than asking a teenager to get my razor blades out of a cabinet.
Closed Captioning Glasses – Regal Cinemas and Sony are releasing new glasses for use in theatres. These glasses have technology that project closed captions onto the glasses so that patrons that are not able to hear the audio can better follow the movie with no impact to anyone else in the theatre. While not the sleekest looking glasses you’ve ever seen, they certainly represent a wonderful addition for guests that are hard of hearing. It would be incredible to connect these glasses into Google Translate so that subtitles would appear on the glass as you are talking to a person for real-time real-life subtitles! They could also represent a great tool for retailers to provide real-time details on customers to staff in a Google Glass like wearable interface without users having to look up and to the right.
SnipSnap – Coupons are a challenge for many retailers. Paper coupons may be of dubious origin. Home printing quality can make it hard to tell if someone is faking a coupon. Chasing down manufacturers for reimbursement is extra work. Putting store staff in the drivers seat on deciding if coupons are valid isn’t ideal.
SnipSnap isn’t going to make it any easier for retailers to deal with coupons. This app allows users to take pictures of their coupons and keep them in the app on their mobile until they get to the store. This assumes of course that the retailer will accept scans of coupons from the mobile devices of users (maybe). It may also assume every lane has a scanner that can read from a mobile device (also maybe).
The point of consideration this sort of app is that coupons represent a wild west for retailers – they can come from everywhere. They are certainly an important part of the business, and retailers are best to stay ahead of the curve of what consumers want. Find a way to provide a legitimate coupon vehicle so that retailers and customers alike can experience the benefits and avoid the potential pitfalls of apps like SnipSnap.