2011.44 | Holiday Shopping Tech Tips

Everyone is looking for ways to simplify the Christmas shopping experience.  Here are a few of my personal recommendations.

Sears Wish Book for iPad – The catalog updated for today.  Make wish lists and order from directly within the calendar app.  All the fun of the catalog with the connectivity of the 21st century.  Shop from your couch as you were meant to do.  Available on iTunes.

Gifting Books on kobo – Shop online for an eBook, choose to gift it, and an email is sent to your gift recipient.  The recipient clicks a link on the email and the book is delivered to their kobo account so that the can read it on their ereader, mobile phone, tablet or computer.  You can also send an eGift Card so that they can pick their own.

Toys R Us Gift Cards Value Check – Got a gift card to use at Toys R Us but aren’t sure how much is left on it?  Go to a price verifier in store and scan it and the price verifier will tell you how much is on it.   No need to wait in line or have do that awkward dance of cutting in line to just do one little thing.   Also ensures unscrupulous cashiers are telling you the truth about card values without a receipt.  This works in various retailers.  Give it a shot.

Target Gaming Kiosk – Not sure which game to buy for your young gamer?  Want to be sure a title is appropriate?  For cross border shoppers, you can use the Target Video Game Advisor.

BMO Mobile Paypass – Skim a few seconds off your payment process by using the BMO Mastercard mobile paypass to buy lunch on your shopping trip.  Using the card on the back of your phone can save getting your wallet out.

Mastermind Reviews – Not sure what gift to pick up for your little ones?  Before you go to the Mastermind store to take advantage of their free gift wrapping, be sure to visit their website for gift advice and to minimize your time in store.  Mastermind makes great use of video reviews by their store specialists to show you the latest toys including what you get, what it does, and more.

Find things faster at Chapters Indigo.  Can’t find the books you want at Chapters Indigo?  Use the kiosks to find what you need.  If the store you are in doesn’t have the book, you can see which stores have the item in stock so you can visit them immediately.  Alternatively you can order a book directly from the kiosk for shipment home or to the store.

Use Evernote for your Shopping List – When browsing online I constantly see items that would be perfect for that special someone.  If I don’t make a note, that idea will be gone forever.   Make use of tools like Evernote to keep Christmas lists.  Evernote is a free web based service that lets you make notebooks of clippings, links, audio files, and more.   Using an applet in your web browser you can grab a link or even the entire web page including pictures, product details, pricing..everything.  All of your notebooks are accessible on the web, on a tablet or a mobile device, so you can even take the list with you as you shop with all of the details, pictures and prices.   Make a Christmas Shopping notebook, tag any items you add with the recipients name, add some notes, save it, and you have the most detailed Christmas list ever with almost no effort.

Buy a Movie Ticket on your mobile device – If you decide to go to a movie on a whim this holiday season, you can save time in line by purchasing them on the way to the theatre.  Just purchase tickets directly on your mobile device.  Empire Theatres has offered mobile phone ticket purchases for some time.  Cineplex also offers mobile ticket purchases from their app, and even lets you print those tickets at the theatre from a specially designated kiosk in some sites.

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2011.39 | Retail Linkdump

Robots at the Mall – Everyone loves robots, and malls in Abu Dhabi may soon be leveraging robots as service ambassadors.  The humanoid robots built by Barcelona based PAL Robotics  have touch screens built into their chests, cameras in their heads to allow them to recognize users, and wheels to allow them to drive around.  Instead of printing a map to a location in a large mall or hospital, the robots can lead you there.  Make sure you watch the video.  Very iRobot.

No Branch Banking 2.0 – While there were a few Internet only banks floating around with the first Internet bubble, one still needed a card to get cash at some point.  With our new mobile reality, Movenbank is offering a cardless banking experience based on the web and Android NFC mobile devices.

Mobile Phone Recycler ATM – While I’ve heard of kiosks to recycle old technology in the past, ecoATM now sports a camera to identify your old mobile device so you can get a quote on the spot.  via PSFK

eBay Mobile Image Search – 2d Barcodes are too unwieldly for many – or so it seems.  How about taking a picture of something you like with your mobile phone camera, and having your mobile look for that item on sale on eBay based on the image?   eBay recently announced that the eBay mobile app will have this capability in the mobile app by the end of the year.

Ikea Happy to Bed Campaign – Ikea’s recent online campaign makes use of a fancy Youtube trick, an interface to Facebook, and some input from the user to provide a very personalized shopping experience.  Make sure you watch the whole video.  You are somehow convinced to build a shopping list without knowing what was happening.

2010.34 | Canadian Retailers and Social Media

Update:  Permanent page with ongoing updates is available.

If you have been wondering what Canadian Retail organizations have been doing with social media, you’re probably not the only one.  Having spent a fair amount of time looking across the board, the use varies widely.  From squatting on a name, to full fledged use of multiple platforms with engaging conversation and offers specific to the audience on a platform, many retailers are feeling their way through the process and validating what the return is on using these platforms.  The common denominator is that everyone is experimenting, and given the low barriers to entry here, we can expect some exciting ideas to come out.   The new announcement regarding Facebook places last week should give the whole situation a new twist as well – adding where to the mix.

I’ve compiled a list of Canadian retailers with links to their respective social media sites.  The brands that seem to be doing the most so far are the ones that have a community of interest already, such as Holt Renfrew, Best Buy, lululemon and Chapters Indigo.  The thing I find so interesting is that consumers essentially have to seek these sites out.  Few of them are staring you in the face when you are on the web or looking at billboards, and yet some of them have incredible numbers of followers or fans.  175,000 people ‘like’ lululemon on Facebook as of August 20, 2010.  132,000 ‘like’ Aldo.  These are people who want to be publicly affiliated with a brand.  What an incredible opportunity for any business!

Have a look at what’s going on and weigh in on your opinion.  Who is doing well?  What’s working?  Let me know if you would like to see other retailers or platforms added to the list.  I plan on posting this chart along with more details on followers as a permanent page, though we can’t really rely on that as a measure of value added.   Let me know your thoughts on what you would like to see on a permanent page!

You can also see a presentation I put together including some recent examples of social media usage by retailers here.

  Facebook Twitter Flickr Youtube
         
Aldo [] []   []
Ardene []     []
Banana Republic Canada [] []    
Beer Store   []    
Best Buy Canada [] [] [] []
Blockbuster Canada [] []    
Body Shop Canada [] []    
Bouclair   [] [] []
Browns Shoes   []    
Chapters Indigo [] [] [] []
Cineplex [] []    
Empire Theatres [] []    
Fido Mobile   []    
Gamestop Canada [] []    
Gap Canada   []    
H&M Canada [] []    
HMV Canada [] []    
Holt Renfrew [] []   []
Home Depot Canada   []    
Home Hardware   []    
Home Sense [] []    
IGA Quebec   []    
iTunes Canada [] []    
Jean Machine [] []   []
La Senza [] []    
L’Occitane Canada   []    
lululemon [] [] [] []
Mastermind Toys [] []   []
McDonalds [] []   []
Mountain Equipment Coop [] [] [] []
Old Navy Canada [] []    
Planet Organic [] []   []
President’s Choice / Loblaw [] []   []
Rona [] []    
Roots Canada [] [] [] []
RWandCO [] []   []
Sears Canada [] []   []
Sobeys [] [] [] []
Toys R Us Canada [] []    
urban fare [] []    
West 49 [] []   []
Whole Foods Oakville [] [] [] []
Zellers   []    
zip.ca [] []    

Note: For some context on followers, see my list of twitter accounts with followers here.

Update:  Permanent page with ongoing updates is available.

2010.18 | Canadian Retailers Using Social Media

I’ve been on the lookout for how retailers in Canada are using social media and mobile solutions to interact with their customers.   I was pleasantly surprised at the creativity and innovation of some of the organizations.    My observations are purely observational at this point, and based on what goes on in the Greater Toronto Area, but here are a number of uses of social media that have caught my eye recently:

Integrating Social Media and Digital Signage – Holt Renfrew has a limited time ability to tweet your #holtsbeauty tip on to their in-store digital signage in Toronto.   A free way to share information among HR customers, and get ones’ name in lights as it were.

Highlighting Social Media On-Site and Following their Customers Online  – Jack Astor’s are encouraging their customers to join their Facebook page when they bring the check.  They also started following me on Twitter when I became mayor of one of their locations on Foursquare, so they are paying attention.   That’s the kind of two way interaction that is novel to people and shoes a dedication to customers who are loyal enough to visit their restaurants and publish it online.

SMS Coupons – Payless Shoe Source Canada is offering a limited time SMS coupon for 20% off next purchase (text 77777 with Payless).  There is a very quick response with the coupon.  Kudos to Payless for highlighting that you have given them your number for messages and providing a very quick opt out, which worked flawlessly.  It’s a novel opportunity to use a coupon without paper, and the instant gratification of the text is satisfying as well.

Youtube Channels – Mastermind Toys has great coverage across many social media sites; particularly their Youtube channel where they show videos of their staff discussing products for sale in stores. This is a great way to bring the store experience into the online world.

Beyond these individual businesses and their ideas, I’m impressed at the increase in Twitter Feeds in Canada over the past couple of years.  Many consumer facing brands working in Canada have active Twitter feeds.   Here are the more active accounts that are either Canadian Based or have a Canada specific Twitter Feed along with their Follower counts as of May 3, 2010:

Canadian Retailer Twitter Feeds – May 3, 2010

Retailer Followers Retailer Followers
Addition Elle 175 Nutrition House 301
Aldo Shoes 1,810 Pet Valu 816
Bath & Body Works Canada 164 PizzaPizza 757
Best Buy Canada Deals 5,398 Planet Organic 1,343
Birks Jewellers 840 President’s Choice (Loblaw) 343
Browns Shoes 753 Purdy’s Chocolates 426
ChaptersIndigo 3,064 Roots Canada 2,716
Cineplex 224 RW & Co 443
Dairy Queen 77 Sears Canada 2,901
Empire Theatres 3,284 Shoppers Drug Mart 923
Fido Mobile 726 Subway Ontario 216
Future Shop 6,753 Sunrise Records 60
GameStop Canada 4,217 Suzy Shier 176
HMV 2,832 Taco Bell Canada 1,547
Holt Renfrew 3,011 Teaopia 205
Home Depot Canada 768 The Body Shop Canada 664
IGA Québec 717 Tim Hortons 2,250
Jack Astor’s 255 ToysRUs Canada 42
Jean Machine 398 West 49 293
Koodo 52 Whole Foods 1,159
La Senza 1,782 (My local store – find yours here)
Mastermind Toys 861 Wireless Wave 222
McDonald’s Canada 1,620

While the numbers are not massive, they are interesting to analyze.  Not surprisingly, technology leads the way: Future Shop, Best Buy and GameStop show very high numbers, for example.  Niche grocers Whole Foods and Planet Organic also have very high follower numbers considering that Planet Organic is a relatively small chain, and Whole Foods number represents one store.  Remember that this list is mostly composed of people who have chased down a retailer and added it to a list.  Not many of them highlight their Twitter accounts beyond an email or link on a webpage.   This may very well represent a very dedicated demographic – or at the very least, one that is interested in the stores, the bands and what they are about.

Social media is certainly a growing opportunity for retailers and has grown leaps and bounds over the past couple of years.  It will be interesting to see how it matures in Canada over the coming months and years and what we learn from it.  So far it affords retailers an essentially unheard of opportunity – a virtually free marketing experiment.

Update – July 28 – I’m maintaining a list of Canadian Retailers on and Canadian Restaurants Twitter.  Let me know if I’m missing any!

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