No matter how much we think we know about SEO, sometimes we make mistakes. Here are eight of the most common mistakes that you should avoid to ensure your site will be at the top of Google’s search results:
1. Having no mobile-friendly website
The majority of local business websites are not mobile-friendly. If you do not possess a mobile-friendly website, it will be difficult for potential customers to find you in a search engine during their search from a smartphone. So, if your business has a lackluster marketing strategy in place and the site cannot be found in the top positions in Google for local queries, it will be difficult to gain new business.
2. Too much text on the page
Search engines are not able to digest too much content with images and videos. If there is no balance between words and images, search engine results may appear unappealing. So, if you want your website to look attractive in SERP, keep the word count to a minimum. You can create an inviting image with your logo and tagline, along with some keywords that are pertinent to your business.
3. Poor handling of links on pages
As search engines crawl throughout the website, they also read all links available on-page, which is extremely important for local SEO because oftentimes, people will link to your location page rather than your home page. So, it is imperative that you have unique, high-quality links on all the pages of your website so that search engines know which pages are the most relevant for specific locations (and keywords).
4. Weak or nonexistent geo-targeting
If you want to rank well in a local search engine, it is important to know your geographic location and your geo-target. If a website has not been optimized for a specific region, it will be difficult to rank well in local search engine results.
5. Inability to produce high-quality content regularly
As you probably know, Google loves fresh and original content that is unique to your site. If you are not able to produce fresh content on a regular basis, it will be difficult for search engines to find the best pages of your website for specific keywords.
6. Lack of local citations
Citations are important for local businesses because they help search engines determine where the business is physically located, which keywords should be used in the listing, and how your business is actually performing.
7. Not enough reviews
Reviews are an integral part of local business success because they provide helpful information about your products or services for potential customers. As consumers are increasingly searching for businesses based on customer reviews, it is important to keep in mind that the more positive reviews you have, the better your website will rank in search engine results.
8. Failure to monitor competitors
Competition is difficult in any industry, not just on search engines for local businesses. So, you have to monitor your competitors constantly and adapt accordingly so that your website can stand out. You need to see what they are doing right and where their weaknesses lie so that you can determine a marketing strategy based on this information.
With these 8 local SEO mistakes to avoid, you should be well on your way to a successful marketing strategy. You can optimize your website for mobile and desktop devices, use keyword research tools that are available online, or hire an expert Local SEO in Atlanta in the field who will take care of it all for you.