SEO

Why AI SEO Matters for Rankings

AI SEO matters for rankings because Google no longer rewards businesses that update their profiles only once in a while. Search visibility now depends on accuracy, activity, relevance, and how well your content aligns with real user intent. That level of consistency is almost impossible to maintain manually. This is why many businesses are turning

SEO

Leveraging Analytics and Data-Driven Decision-Making in Digital Marketing: How a Digital Marketing Company Can Help

Digital marketing has revolutionised how businesses reach customers and promote their products or services. In the internet and social media age, data and analytics have become vital components of effective marketing strategies. Businesses can optimise their marketing efforts and achieve better results by making data-driven decisions. This article delves into the importance of analytics and

8 Local SEO Mistakes to Avoid
SEO

8 Local SEO Mistakes to Avoid

No matter how much we think we know about SEO, sometimes we make mistakes. Here are eight of the most common mistakes that you should avoid to ensure your site will be at the top of Google’s search results: 1. Having no mobile-friendly website The majority of local business websites are not mobile-friendly. If you